Rob Price (CFA ) is the founder of Sound Money based in Los Angeles, serving as a research advisor to CURRENCY HUB.

Rob has a master’s in economics (UCT) and is a CFA. Before setting up his own firm he was Head of Asset Allocation at Alexander Forbes, a $25bn institutional pension fund provider.

He’s been invested in cryptocurrencies since 2016 and combined with his deep analytical experience in macroeconomics, Rob delivers high-quality research related to cryptocurrencies and investing, writing content for bitcoin beginners as well as experienced investors.